Your thoughts,
never forgotten.

Emma is an AI chief of staff that lives in your pocket. Drop your thoughts in — messy is fine. She organizes, remembers, and surfaces the right thing at exactly the right moment.

You're on the list! We'll be in touch.

No credit card required  ·  1,200+ on the waitlist

emma
● Active now
Good morning! Ready when you are. What's on your mind today?
Need to call Sarah before board meeting, prep Q4 slides, and remind me to get dry cleaning
Got it — I've pulled those into tasks:
📋 Today
Call Sarah (before 2pm)
Prep Q4 slides
Dry cleaning pickup
I'll remind you about the dry cleaning at 5pm. ✓
Drop a thought...

Three steps to clarity

emma
● Active now
What's on your mind?
okay so sarah — call her before the meeting. also Q4 slides need to happen, dry cleaning tonight dont let me forget, and denver trip isnt gonna work next week we should push it
Drop a thought...
01
Capture
Today
Feb 25 · 4 items
📋 Tasks
Call Sarah Before 2pm
Prep Q4 slides
Dry cleaning ⏰ 5pm
Feb
25
Board Meeting
2:00 – 3:30pm
📅
Denver Trip moved
Mar 12 – 14 · as requested
02
Organizes
My Board
3 custom cards
+ Card
🌟 Today's Focus
Nail the board meeting.
One thing at a time.
⚡ Energy
Moderate
🚀 Denver Trip
Book flights → Mar 12
Hotel: check Marriott
Reschedule confirmed ✓
03
Your way

Emma works for your kind of busy

M
Maya
Product Manager
Roadmaps, stakeholders, sprint chaos
A
Alex
Software Engineer
Deep work, PRs, on-call rotations
J
Jordan
Engineering Manager
1:1s, perf reviews, unblocking the team
P
Priya
Founder / CEO
Fundraising, all-hands, everything at once
S
Sam
Designer
Creative reviews, feedback loops, handoffs
M
Marcus
Account Executive
Pipeline, follow-ups, closing deals
E
Elena
Consultant
Client decks, billable hours, deliverables
D
David
Lawyer
Motion deadlines, depositions, case files
Z
Zoe
Freelancer
Client juggling, invoices, project chaos
N
Nat
Operations Manager
Vendors, offsite planning, process fires
emma
● Active now
M
need to draft the Q3 PRD, ping eng about the API timeline, design crit is tomorrow and i haven't looked at the mocks, and prep stakeholder review thursday 😬
📋 On your plate
Review design mocksToday ⚠
Draft Q3 PRD
Ping eng · API timeline
Thu
27
Stakeholder Review
2:00pm · you're presenting
3 PRs still unreviewed, auth refactor needs to ship EOD, on-call handoff at 5, and i need to reply to jake's thread about the db migration
📋 Tracked
Auth refactorEOD ⚠
Review 3 PRs
Reply Jake · db migration
On-call handoff
Reminder set · 4:45pm
1:1 with priya at 3, perf reviews due friday, follow up with recruiting on the senior backend hire, and block roadmap planning time before it disappears
Today
3pm
1:1 with Priya
Added to calendar
📋 This week
Finish perf reviewsFri ⚠
Recruiting · senior backend
Block roadmap planning time
investor update is two weeks overdue, ARR number in the board deck is wrong, and need to check on the rebrand timeline before launch
📋 Needs you now
Investor updateOverdue ⚠
Fix ARR in board deck
Rebrand timeline check-in
💡
Board deck reminder
Set for 8am tomorrow
sarah's feedback on the landing page needs addressing before handoff, figma is a mess, and i still haven't done the accessibility pass
📋 Before handoff
Address landing feedbackToday ⚠
Accessibility pass
Organise Figma file
Today
2pm
Design Sync
Blocked · 1hr
need to follow up with acme by eod, demo prep for thursday, and davis logistics renewal is in 3 weeks — can't let that one slip
Thu
10am
ACME Corp Demo
Prep deck · added
📋 Pipeline
Follow up ACMEEOD ⚠
Davis renewal3 wks ⚠
client deck needs the financials section by friday, haven't logged last week's hours yet, and new client kickoff is tuesday morning
📋 This week
Financials sectionFri ⚠
Log billable hours
New client kickoff prep
Tue
9am
Client Kickoff
New engagement · blocked
two invoices are overdue, branding project has scope creep i need to address, and the photo shoot is thursday morning
📋 Urgent
Send 2 invoicesNow ⚠
Scope talk · branding client
Thu
AM
Photo Shoot
Equipment list?
vendor contracts renewing next month, offsite venue needs to be locked by next week or we lose the date, budget variance report due friday
📋 Operations
Lock offsite venueNext wk ⚠
Budget variance reportFri ⚠
Vendor contract renewals
📅
Vendor review
Reminder · 3 weeks out
Drop a thought...

From capture to follow-through.

Capture Anything
Talk or type — stream of consciousness, half-formed, messy. All of it welcome.
Auto-Extract
Tasks, deadlines, and action items pulled straight from your brain dump. You think out loud, Emma structures it.
Persistent Memory
Everything you've told Emma stays. She remembers context from weeks ago so nothing slips through.
Time-Aware
Emma genuinely understands dates, schedules, and what's coming up. Your week, always in view.
Smart Nudges
Emma surfaces the right thing at the right moment — based on what you've told her, not a generic schedule.
Adapts to You
Build custom cards for how your brain works. A daily focus, a project board, an energy tracker — your call.

Your brain is unique.
Your tools should be too.

Most productivity apps force you into their system. Emma learns your system. Create custom cards for how you think — whether that's a daily highlight card, a weekly energy tracker, or a custom project board.

Other productivity apps
Rigid, pre-defined structures you must adapt to
One-size-fits-all views for everyone
Manual organization, always
Context-switching between five different apps
Captures to a black hole — stores it, then forgets it
emma
Custom cards built for the way your brain works
Views that adapt to you, not the other way around
Emma auto-organizes as you think out loud
One place for all of it
Emma remembers everything and nudges you when it matters

"The first app that captures my chaos —
and actually brings it back when I need it."

Join 1,200+ people on the waitlist

You're on the list! We'll be in touch.

No credit card required  ·  iOS first, more platforms coming